I’ve had the privilege to be a part of the WordPress community as a developer and seller of Themes and Plugins for over 5 years now. During that time I’ve witnessed many fads, phases and changes in business models. I’ve watched some small companies crop up out of nowhere and then disappear as quickly as they came and I’ve seen others find their stride and grow into quite profitable and reputable businesses.
During this time there has been one common thread that seems to keep winding its way through this short history of WordPress businesses and that is the idea of sustainability and recurring revenue. With a few bold businesses deciding to take the leap and be the first to implement license keys and yearly subscriptions for their products we began to see a new era unfold. Now it’s quite common to find “one year of support and updates” tacked onto the features list of your favorite premium WP products. The obvious reason for this is to ensure sustainability in your company as you strive to provide your current and future customers with the best products and support possible. Read more “New Pricing & Licensing Structure For Cobalt Apps Products”