How To Add Google Analytics To Your Site

Lets begin by explaining what Google Analytics is and why you want it tracking your website visits etc.

Most importantly, Google Analytics helps you answer some important questions, such as:

  • How many visitors stop by your website each hour, day, week, month, and year.
  • Which page of your website they use to enter your website using (Landing Page)
  • How they found your website, be it social media link or searching for a phrase on Google
  • How long they stayed on your website
  • How many pages of your website they visited
  • What part of the world they came from.

This is all very useful information for getting the most from your website.  Long gone are the days of throwing a static website up to, get your name out there and hoping folks find you and that some of them even need what you have to offer.

It’s Free, one of Google’s helpful tools to make the Internet more inviting to your small business or non-profit organization.

To Setup A Google Analytics Account

Sign up for a Free Account with Google Analytics here and follow the instructions.  The domain you are creating the account for is the url you will be tracking.  For instance,,, and

Once your account is active:

Click the Admin button on the right side of the orange bar

 Now look in the middle column and find Tracking Code Tab, click that.

Now, the tracking code tab offers two options, first, choose your situation, are you tracking a single domain?

Most will be tracking the one website, or if you have subdomains that you want to track along with your main domain, choose that option here.

Now you are ready to grab your tracking code and take it to your website.

Grab the complete snippet and head over to your website.  Be sure to login to your WordPress backend, then look into the left hand column for the Genesis Options area and click on Theme Settings.

Scroll down to the bottom of that page and you will see the area for easily adding scripts etc to the Header and the Footer areas.

Paste your analytics code snippet in there and then click Save Settings.

Now, head back over to your Google Analytics account, the Tracking Code tab in order to verify your data is being received from your website.

Now you are ready for visitors and just as important is that you will be able to learn from your analytics data.

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